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Using Matterport to boost your real estate marketing
Discover the power of Matterport cameras in real estate marketing. This guide will teach you how to create impressive virtual tours that will capture the attention of your prospects and improve your sales.
In the competitive world of real estate marketing, standing out is crucial. This is where Matterport cameras come into play, offering an innovative and effective way to showcase properties. Want to know how Matterport cameras can transform your real estate marketing strategy? Keep reading to find out!
Introduction to Matterport
Matterport is a 3D capture technology that allows the creation of immersive and detailed virtual tours. With Matterport cameras, you can offer potential buyers a virtual visit experience, allowing them to explore the property from the comfort of their home. This not only increases interest but also enhances the chances of selling the property.
Cameras Compatible with Matterport
Matterport not only manufactures its own cameras but is also compatible with a variety of capture devices, facilitating the integration of this technology at different levels of operation and budget.
- Matterport Pro2: The Matterport Pro2 camera is one of the company's flagship devices. With its capability to capture high-resolution images up to 4K, it offers extremely detailed and crisp virtual tours. It is ideal for the interiors of residential and commercial properties, providing a high-quality visual experience.
- Matterport Pro3: The latest addition to the Matterport camera line. The Pro3 offers an extended capture range and is equipped with LiDAR technology, allowing for accurate detail capture even in low-light conditions. This camera is perfect for large properties and outdoor spaces, being more versatile and suitable for a wide range of scenarios.
- Compatible 360° Cameras: Matterport is also compatible with various 360° cameras from well-known brands, such as Ricoh Theta V and Insta360 One X. These cameras are more affordable and offer decent image quality but do not reach the level of detail of the Pro2 and Pro3 cameras. They are an excellent option for real estate agents looking for an economical solution for virtual tours.
- Smartphones with Matterport Axis: With the Matterport Capture app and the motorized Axis mount, modern smartphones can also be used to create virtual tours. Although the image quality is not as high as that of the Pro2 and Pro3 cameras, it is a convenient option for quick and flexible captures, especially in narrow and/or challenging spaces.
How to Integrate Matterport Cameras into Your Real Estate Marketing Strategy
- Create engaging virtual tours: With Matterport cameras, you can create virtual tours that allow potential buyers to explore every corner of a property. This not only saves time but also filters out the most interested buyers, as those who request a physical visit have already seen the property virtually and have genuine interest.
- Advertising on social media and websites: Matterport virtual tours are perfect for sharing on social media and websites. Imagine posting a link to a 3D tour on your Facebook page or in an Instagram ad. The interactivity and realism of the tour will capture the attention of users, increasing traffic to your website and ultimately inquiries about the property.
- Increase customer engagement: Virtual tours allow potential buyers to explore the property at their own pace. They can take measurements, visualize furniture, and plan how they would use the space. This level of interactivity increases engagement and makes buyers feel more connected to the property.
Incorporating Matterport cameras into your real estate marketing strategy can be a gamechanger. The ability to offer detailed and immersive virtual tours with the Pro2 or Pro3 will give you a competitive edge over all the companies in your sector. Not only will you attract more interest, but you will also improve the quality of your leads and increase your chances of sale.
Success Stories with Matterport in Real Estate Marketing
Numerous real estate agencies have already integrated Matterport cameras into their marketing strategy with excellent results. For example, an agency in Barcelona reported a 30% increase in visits to their listings thanks to virtual tours. Another case in Madrid showed that properties with 3D tours sold 20% faster than those without them.
Visit Matterport's website to discover all the success stories.
FAQs
What type of properties benefit most from Matterport virtual tours?
All properties can benefit, but especially those of high value or with unique features that are best appreciated with a detailed visit.
Do I need to be a technology expert to use a Matterport camera?
No, Matterport cameras are very intuitive and easy to use, even for those without technical experience.
How can I share a Matterport virtual tour on my social media?
Matterport provides easy-to-share links that you can post directly on your social media platforms or embed on your website.
Contact a Matterport Specialist
All information about Matterport is available on our website, Global Geosystems.
Contact our department directly:
(+34) 919 603 603
